Jerry oh! Mcguire!
The idea of being able to combine two interests, business and sport, in my career led me to the business initially, there have been so many learning opportunities and great experiences in the industry that I didn’t realize would be possible at the time. ringing telephones and negotiations that are at once high-powered and low-keyed. The main thing a talent agent is good at is simply recognizing talent and figuring out how to promote it. An agent is a marketing wiz, yes, but they are also up to date on current events and are aware of the business side. To connect their own talent roster with their clients’ future needs, and deciding if they need to seek out new talent to round out the agency.
Athletes typically hire sports agents to represent them in contract negotiations with their respective brands or handle their communication , social media etc
It’s rewarding to see them succeed because you know you’ve done your job for them.
The role involves advising and servicing athletes . Atheletes turn to agencies to help them create marketing partnerships and revenue. By managing the different aspects of the careers for them, they are able to focus on their game/training which is their main responsibility.
The second-most important function is to maximize the client’s worth to teams in which we are negotiating a contract for. At times we have to take less to become successful and that also includes atheletes taking less money to have better opportunities in the near future and prolonging their professional careers.
Sports marketer needs to have a clear understanding of current market conditions, and the current value of their client in order to negotiate the best deal for them.Days usually involve putting travel schedules together, researching players, making scouting phone calls with the associations to see what they think about the players he’s researched, and placing players with teams.
Communication is key to be on top of industry developments and helping execute business for our clients, so each day is filled with constant email and telephone dealings. Despite the long hours, I wouldn’t trade being a sports agent for any other career.the long hours associated with being a sports agent as being frustrating at times, but ultimately well worth the sacrifice.
It is sometimes like working in childcare ,Some of these athletes want to be pampered to the extreme. A lot of time is spent talking about their personal relationships and their obsession with being the best.
We lose a lot of personal time with our own families, but again, most of these clients become extended family members.”
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