In talent management, the personal relationship between a celebrity and a manager is eminent. A talent's focus is to highlight oneself but a talent manager's job is to make a brand out of an individual. Managers ensure that the talent remains focused on their goal and guides the talent in the necessary steps to be taken. Talent management involves 360 degree celebrity and brand fit services including endorsement management, portfolio management, strategic PR, digital presence management, grooming, etiquette, appearance, etc. Then there's the event triangle - big league sports, turning sporting events into sponsorships, and sponsorships into promotions. Other aspects include understanding the sponsors, the media and the broadcast industry, licensing and merchandising, sporting goods and lifestyle merchandising, endorsements, sports marketing buyers and sellers, and future issues in sports marketing. Choosing conventional celebrities vs. brand requirements For establ...